Prepared by Blake Ernst
Mindful Mushrooms
Project Portal
E-Commerce & Marketing System — 30-Day Sprint
A Message From Blake
I made this specifically for you — watch first.
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The Mission
What We're Building
Mindful Mushrooms has the product, the story, and the customer base to scale online — it just needs the infrastructure. Over 30 days, we're building a complete e-commerce and marketing system: Shopify store, email + SMS automation, CRM pipeline, and revenue optimization. Everything you need to turn your farmers market customers into repeat online buyers.
The North Star
"A complete e-commerce and marketing system — built for a brand that grows its own mushrooms and refuses to cut corners."
What Gets Built
The System We're Building
Four interconnected systems. Each one built, tested, and handed off to you — ready to run.
Shopify
Online Store
All products live with variants, bundles, and a wholesale inquiry form. Built to convert.
Klaviyo
Email + SMS Flows
Welcome, abandon cart, post-purchase, and reactivation sequences — all running automatically.
GHL
CRM + Automations
Wholesale pipeline, review drip, and retail automations. Set up once, runs forever.
Subscriptions
Autoship + bundles live on Shopify. Recurring revenue infrastructure in place.
Reactivation
Dormant customer list contacted. Fastest cash move from day one.
Reviews
Automated review drip running. Social proof compounding from week one.
Phase Roadmap
Project Timeline
Six phases, 30-day setup. Each phase unlocks the next. Nothing is built in a vacuum.
0
Baseline Capture
Document current state across every channel before touching anything. Revenue benchmarks, traffic, email list, product catalog, brand assets. The foundation everything else builds on.
Revenue Snapshot
Analytics Baseline
Brand Assets
Product Catalog
Complete
March 2026
1
Shopify Store Build
Full store on Dawn theme: all products, variants, bundles, alcohol-free options, and a wholesale inquiry form. Built to convert. Product photography spec defined and in progress.
22 SKUs Live
Bundles
Alcohol-Free Variants
Wholesale Form
Product Photos
In Progress
March 2026
2
Klaviyo Email + SMS Automation
Welcome sequence, abandoned cart, post-purchase follow-up, reactivation campaign targeting the existing 457-person Stripe list. Every flow mapped, written, and live.
Welcome Flow
Abandon Cart
Post-Purchase
Reactivation
SMS Opt-In
Up Next
Week 2
3
GoHighLevel CRM
Wholesale pipeline with automated follow-up. Retail review drip (5-star gating, Yelp + Google). Retail automations for new customer onboarding. 10DLC SMS compliance registered and approved.
Wholesale Pipeline
Review Drip
10DLC / SMS
Retail Automations
Week 3
Week 3
4
Revenue Optimization
Autoship subscriptions (15% off), build-your-own bundle (pick any 3, $10 off), Immunity Bundle, Loox reviews widget, and upsell sequences. AOV and LTV unlocked.
Subscriptions
Build-Your-Own Bundle
Immunity Bundle
Loox Reviews
Week 4
Week 4
5
30-Day Report & Case Study
Full before/after metrics pull. Revenue delta, traffic, email performance, conversion rate, new customers. Documented and ready for your files.
30-Day Metrics Report
Revenue Delta
Channel Breakdown
End of Sprint
April 2026
What You're Getting
Full Deliverables
Everything that gets built, handed off, and stays yours at the end of the sprint.
Shopify
Complete Online Store
- All 22 products with variants and pricing
- Alcohol-free tincture variants (+$3)
- Build-Your-Own Bundle (pick 3, save $10)
- Immunity Bundle (4 tinctures)
- Merch collection — Logo Tee, 6 sizes
- Wholesale inquiry form
- Mobile-optimized Dawn theme
Klaviyo
Email + SMS Flows
- Welcome series (3 emails)
- Abandoned cart sequence
- Post-purchase follow-up + review ask
- Reactivation campaign (457 Stripe customers)
- SMS opt-in infrastructure
- 500-person email list migrated from Squarespace
GoHighLevel
CRM & Automations
- Wholesale pipeline with follow-up sequence
- Review drip (5-star gated → Yelp/Google)
- Retail new-customer onboarding flow
- 10DLC SMS registration (A2P compliance)
- Sub-account set up and configured
Revenue
Subscriptions & Upsells
- Autoship subscription — 15% recurring discount
- Loox review widget live on Shopify
- AOV strategy via bundles + subscriptions
- Reactivation campaign targeting dormant buyers
Investment
Pricing Breakdown
Straightforward. No surprise costs. Everything is covered.
Setup Investment
$2,000
one-time
Full 30-day sprint. All phases. All deliverables. Shopify build, Klaviyo flows, GHL CRM, and case study documentation included.
Monthly Retainer
$297
per month
GoHighLevel platform subscription. Covers your CRM, SMS, pipeline, and automations. Rate locked — never goes up.
What's included at no additional cost: Klaviyo free tier covers your list size at launch. Shopify subscription is separate (standard Shopify pricing). Product photography spec and direction provided — shooting is handled by Ivo. All automation copy written for you.
Onboarding
What Happens After You Pay
No waiting around. Here's exactly what the first 30 days look like from your side.
Day 1
Kickoff & Access Handoff
You get a single doc listing everything we need from you — logins, brand assets, product info. One handoff. No drawn-out onboarding calls unless you want one.
Week 1
Live Progress, Fast
Your Shopify store is in build. You'll see real deliverables within 48 hours. Every Monday you get a written update — what was built, what's next, what (if anything) we need from you.
Day 30
Report + Everything Handed Off
Full before/after report: revenue delta, traffic, email performance, conversion rate. Everything is yours — accounts, flows, store. You own it all. We just built it.
Risk Reversal
Our Guarantee
We don't do fine print.
We deliver everything — or we keep working until we do.
Every deliverable listed in this portal gets built within 30 days. If something isn't complete, we keep going at no additional cost until it is. You're not paying for effort — you're paying for outcomes. We stake the engagement on that.
Getting Started
Next Steps
We move fast. Here's what happens immediately after you're in.
01
Access & Onboarding
You get access to your client portal (this page). We collect Shopify, Klaviyo, and GHL credentials in one secure handoff.
02
Baseline Capture
We document your current state — revenue, traffic, email list, product catalog — before touching a single thing. Your before snapshot.
03
Shopify Build Begins
Products, variants, bundles live within the first week. Product photo spec delivered on day one so you can shoot in parallel.
04
Weekly Updates
You get a progress update every Monday. No chasing. No waiting. What was built, what's next, what we need from you (usually nothing).
05
30-Day Report Delivery
Full before/after metrics. Revenue delta, traffic, email performance. Documented and yours to keep.
Ready to move forward?
Let's build this.
Click below to secure your spot. Setup begins within 24 hours of payment.
Pay $2,000 Setup Fee →
Secured by Stripe · Rate locked at $297/mo after
Questions first?
Reach out directly — text is fastest.